If you’ve shopped around for hoodia online you’ve likely read about the supposed hoodia Oprah connection. You’ve probably seen claims that Oprah Winfrey endorses hoodia or that she uses it herself to reach her weight loss goals. You may have even seen such bold claims that Oprah endorses a specific hoodia product. You’ll be surprised to learn that there may not be any truth behind the hoodia Oprah connection.
I’ve seen some claims that hoodia was “seen on Oprah” or that “Oprah uses hoodia,” but I haven’t seen any evidence to support these claims. I’ve never heard of hoodia being featured on her television show nor have I read anything that supports the claims that she has used it. In fact, if you go to her website and search for the term, “hoodia” or “hoodia Oprah” you don’t get any search results. Until I can find concrete evidence that she talked about it on her television show or that she uses it, I don’t believe there is any Oprah hoodia connection as far as her television show is concerned.
I will say there is a minor connection to hoodia in Oprah’s magazine, O. The websites that claim Oprah uses hoodia point to an article, “Diet Pills: The Next Generation,” that ran in O’s July 2005 issue. The magazine was hard to locate, but I managed to find one on eBay and purchased it. I wanted to find out exactly what Oprah said about hoodia. The article was very surprising.
The article features a picture of a San tribe member with a hoodia gordonii plant. My first thought was there probably is a hoodia Oprah, but after reading the article it was not connected to Oprah at all. In fact, the article was written by someone other than Oprah and there are no quotes from Oprah about hoodia in the entire piece.
The first two paragraphs of the article discussed the history of the plant and its popularity in the weight loss industry. Yet, the article in O didn’t speak very favorably of hoodia weight loss supplements and said, “So far, however, there’s little proof that the supplements are even mildly effective: Most contain only small, probably insignificant levels of Hoodia extract” If anything, if I didn’t know better, this article would make me doubt the benefits of hoodia gordonii supplements, though no brand was mentioned.
The remaining text of the piece talks about the race between pharmaceutical firms to discover the latest miracle weight loss supplement. There is no mention of hoodia gordonii past the first two paragraphs. As you can see, the magazine does not mention a hoodia Oprah connection, or endorse that Oprah uses the weight loss supplement herself.
With so many websites using Oprah’s name to make consumers believe there is a hoodia Oprah connection, there is bound to be some legal actions taken in the future. Oprah’s legal department will no doubt come down on these people. They are twisting a small mention of hoodia in an article in Oprah’s magazine to make it appear that Oprah herself endorses their brand of hoodia, when in all honesty, that is just not true.
