Common among politically conscious java drinkers, \”Organic Fair Trade Coffee\” is a phrase we hear a lot, but is not often explained. \”Why should I seek out and purchase this particular kind of coffee?\” One might ask. \”How can I tell which brands fit this description and even then, where can I find it?\” Well, hopefully all of those questions can be answered in the following paragraphs.
What does it mean?
Well, the idea behind this movement is to make sure that coffee farmers around the world are simply paid a reasonable rate for the beans they grow. Many of these farmers work 100 hours a week, only to come home with barely enough to feed their family. Considering the amount money we\’re willing to pay for a latte these days, it\’s nothing short of a travesty that the hardworking, farmers who produce the beans are being swindled.
How do I know what to buy?
This is really easy. You\’ve probably already seen it, but certified coffee has its own little logo to help the curious shopper. Above the word \”CERTIFIED\” is a line drawing of a black and white man (similar to a yin-yang) holding two coffee baskets. Observe the packaging next time and you\’ll see whether that particular brand meets the standards.
Where?
Nowadays, just about every independent coffee shop serves certified coffee, if not exclusively. However, if this isn\’t your type of spot, then you can even head over to Starbucks. Yep, it\’s true. Most people don\’t know, but all you need to do is ask and Starbucks will provide you with a cup of certified coffee or whatever intricate coffee-based drink you desire. If you prefer to just go home and brew it yourself, that\’s no problem. Nearly every major supermarket carries at least one certified brand.
So, those are the basics behind Organic Fair Trade Coffee. It\’s an attempt to level the playing for farmers in struggling nations and it\’s a worthwhile cause. It\’s also very simple for anyone to chip in — any coffee drinker at least. Even if you only buy the rare cup via a Starbucks drive-thru, you can make a difference. So, next time you hear some people chatting away, don\’t be afraid to chime in.
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categories: coffee,organic coffee,fair trade coffee,food and drink,thermogenic,weight loss,nutrition,health and fitness,business
