Marketing Tricks Used By Diet Pill Companies

by Cal Stevens on February 28, 2009 · weight loss

in weight loss

There are certain tricks that the majority of diet pill companies use to convince you that their product is the best one on the market. To a regular consumer, they aren’t so obvious. But to one who has reviewed hundreds of diet pills, these sketchy tactics stick out like a sore thumb. And I don’t know about you, but I don’t want to buy something that goes into my body from a company that engages is dishonest marketing. The following tactics are things that you should look out for when buying diet pills.

1. You’ve seen them on nearly every diet pill site you’ve been to – before and after photos. Te problem with before and after photos is that they are often nothing more than photos before and after the person stuck out their gut and shrugged their shoulders. Sometimes, if you look close enough, you’ll realize that they aren’t even the same person. Other times they use the same photos for multiple diet pills. Sounds fishy? It is. So while the fact that they have them doesn’t mean that they’re a shady company, it just means that you shouldn’t be too believing of them either.

2. Even more prevalent than before and after photos are the testimonials that are usually plastered all over diet pill sites. The problem with testimonials is that you can never know for sure if they are real. So take them for what they are worth, which isn’t much.

3. Another common thread in many diet pills’ websites are the sky high promises of fast and amazing results. Many try to tug at your emotions and get you to buy. Never buy a product on whim or without researching it first. If it sounds too good to be true, it usually is.

4. I love to see cited research and studies on diet pill ingredients and products. What I don’t like to see is diet pills that cite such research on certain ingredients, but make it look as if it was research done on the diet pill itself. Always verify their research claims yourselves. And if they don’t offer the references to the studies they claim have been done? Well that tells you a little bit about how legitimate the research was doesn’t it?

5. The worst trick of all that I today see is the autoship program. Now while there are some companies that are open about their autoship enrollment, too many pills nowadays are using ‘free trials’ to lure you into automatically enrolling in a program in which they automatically send you more product each month and charge your credit card for it. Often the consumer doesn’t even know they agreed to such a thing because the details are hidden in the terms and conditions (which, let’s be honest, no one reads). Always be especially attentive when someone offers such a free trial. It’s the number one diet pill scam on the market today.

Now, is this to mean that you can’t any of the diet pills advertised today? Not at all. There are many reputable companies that engage in honest marketing. Just make sure you do your homework before handing over your money.

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