The word \”cosmetics\” can describe a lot of different products. They cover hair products, skin care products, and make up. They can also cover non-prescription eye wear. The advertising of these products is a huge market. That does not mean they are good for it though.
The advertising market for today\’s beauty industry is full of campaigns that feature beautiful women with perfect features. Consumers are then told they can look that way too, if they buy the product. This type of marketing has garnered a bad reaction from the teen market.
These advertisements show girls getting flattering attention from males while looking flawless and beautiful. This type of image makes girls think the only way for them to get that kind of attention is for them to be beautiful. While it sells the product, it also lowers the self-esteem of the customer.
Depression is the normal result of advertising like this. Teen years are the most impressionable years in a young girl\’s life. This is where they learn to live in the adult world. If they think they have to be beautiful in order to be a success in life, this is an unrealistic outlook.
One such example of this problem is in the skin care line. They hire beautiful models or actresses to portray girls or guys with skin problem. While they may not all be actors and models, it is more probable that most are. Their skin is said to be flawlessly beautiful, and you have girls and guys hanging all over each other. This sends a very wrong message.
When teens see commercials like that, they think they have to look like what they see in order to be happy. That is an unrealistic outlook, and should not be allowed to be sent through television or other mediums.
Commercials on TV are not the only culprit. Fashion magazines, and those geared towards teenagers are worse. They advertise using models and celebrities that are shown to be flawless. Even if the consumer bought the product, there is no guarantee that they are going to look exactly like the model or actor being pictured. These pictured models are more than likely airbrushed to look perfect.
Companies are taking a stance against low self-esteem. Perfection is not used in any of their product media. The act of using real customers to advertise their products is becoming more common place. This is the best form of advertising. Though celebrity endorsement is still popular it\’s not the only form being used now. It is good for teenagers to see individuals just like them using the products they might use.
The next time you\’re flipping through your favorite fashion magazine, sneak a look at the cosmetics advertisements. If you have magazines from earlier than 1990, take a look at how the industry has changed. You will be greatly surprised.
Thus, African American women may choose between short, long and medium hairstyles. Guerlain Fragrance Creams containing mineral oil, petrolatum or liquid paraffin are often included in moisturizers. Pair it up with an Olive and you will surely taste a great style in mix n match.
