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Hoodia 60 Minutes and Hoodia BBC Reports Are Being Misrepresented

by Reagan Miers

I’ve been researching and writing about hoodia supplements for over a year now and I can’t believe I haven’t written an article about hoodia, 60 minutes, and the BBC reports. What sparked my interest in finally writing this story was because I was fed up with all the bogus 60 minutes and BBC endorsements of specific hoodia diet pills.

It is all too common to see the words, “Endorsed by” or “As featured on” and then see the CBS 60 Minutes logo and the BBC logo on websites that are promoting or selling hoodia supplements. This makes people who are shopping for hoodia supplements believe that the products on these websites have been endorsed by 60 Minutes and the BBC. The truth is these two media companies never mentioned a specific hoodia diet pill, tested or endorsed one.

60 minutes reporter, Leslie Stahl, did do a story on the hoodia gordonii plant on November 21, 2004. She traveled to South Africa’s Kalahari Desert to see the native plant growing in the wild. She ate a small piece of it. She later reported that she wasn’t hungry all day and that the hoodia gordonii plan did work in suppressing her appetite.

Leslie Stahl said nothing else about hoodia. She, and 60 Minutes, did not mention any specific brands of hoodia supplements, let alone endorse one. However, unless you read the show’s transcripts or watched it yourself when it aired on CBS, you wouldn’t know this. Hoodia sellers have taken the 60 Minutes show and twisted the facts around in an attempt to sell more of their hoodia supplements.

Another example of how shady marketers are trying to get you to believe a lie is they have used the same tactics with the hoodia BBC report. Tom Mangold, BBC correspondent, did a show on hoodia in 2003. He, too, went to the Kalahari Desert to see for himself if the hoodia gordonii plant would affect his appetite. Not only did Mangold eat a small piece of the plant, but his camera man also ate a small piece of the hoodia gordonii plant. Afterwards they said they, “did not even think about food” that day. They went on to say they weren’t hungry for breakfast the following morning and their appetites for lunch were almost nonexistent.

Just like the hoodia 60 Minutes report, Mangold’s BBC report did not involve the testing of any hoodia products and it did not endorse a particular hoodia diet pill. The reports by Stahl and Mangold were on the plant itself, not supplements. Neither tried a hoodia product or mentioned a specific brand of hoodia supplement.

The next time you visit a website promoting or selling a hoodia supplement that claims their product was featured or endorsed by 60 Minutes and the BBC, immediately click to another website. Any company that is willing to misrepresent a media story so that it works to their advantage so they can sell more of their products obviously isn’t honest. If they aren’t willing to be honest about something as simple as the media coverage of hoodia on 60 Minutes and the BBC, how honest do you really think they are about the quality and authenticity of the product they are selling?

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