Exactly Why Weight Loss Plans Fail

by David Fisher on July 13, 2010 · diet

in diet

This coming year many people will embark upon dieting and many will fail to lose weight. The normal response to this failure with the people promoting the diet plan is to fault the individual for the failure. This results in the individual being beaten and responsible because of the absence of “will-power”

Accusing the consumer also preserves the illusion that diet plans are an effective to shed weight. There’s no doubt that it is time to shift the dialogue past this “blaming” level and investigate the actual reasons weight loss plans are unsuccessful.

Let me make use of an example to spell out my stance.

When many people are offered a product like a chocolate (candy) bar it isn’t some time before they experience a desire to eat the thing. Nearly all will simply blame the chocolate bar for inducing the desire. They’ll then make an effort to fight against the craving with “will-power”. Usually they lose this fight and ultimately give in and consume the chocolate bar. This “giving-in” often represents the conclusion with the diet.

Now let me detail exactly why this “giving-in” occured. We all know that the cognitive process that brought on the craving to have the candy bar went something like this; sensory feedback was obtained through the appropriate receptors and the brain created some sort of neural or sensory representation with the object that’ll be understood to be a candy bar. We could regard this process as inevitable. If the sensory receptors are in functioning order, the brain must form a representation or neural image of the object.

Whenever a neural picture have been created we have been taught to assign meanings, from memory, to these kinds of pictures as they exist in the mind. The assignment of meaning is accompanied by an emotional response suitable to the meaning given. With regards to the chocolate bar the meaning given incorporated previous memories of pleasurable encounters assosciated with consuming chocolate bars, hence the craving to consume the candy bar. So truly it was certainly not the existence of the item that is to be defined as a candy bar that triggered the craving, but the cognitive process defined.

Mainly it had been the assignment of meaning that triggered the craving. And because this assignment of meaning happens to be entirely automated in many individuals, the candy bar receives the blame for your craving when the truth is it simply had the power to result in the mind to form a unreadable picture. For most, the meaning and image have become “fused”, with the meaning now seen as an natural part of the neural image itself rather than something assigned from inside the brain. This obviously gives the stimulus the ability to be the cause of the response.

Simply considering or reflecting upon a candy bar has got the exact same result. A neural picture is formed from that reflection and when it’s been formed the cognitive means of instantly assigning meaning with it is precisely the same as with pictures caused by an external stimulii. We feel a strong desire to consume the chocolate bar.

This all indicates obviously that each moment we are presented with a candy bar or other desired food, the brain instantly performs the cognitive process layed out and generates a need to eat the goody. These types of continuous emotional responses increase and finally wear us down. Because of this , we “give-in” plus the diet goes out the window.

My point is then, the only method to lessen our food intake and still feel at ease is to change this method of instantly assigning meaning to the pictures that enter into our mind. This way we could lower the want to eat unnecessarily and thereby alter our eating behavior so that we shed weight and keep it off.

Diet programs tend not to supply these kinds of techniques and in actual fact they fail the person not the other way round as their providers would have you think. If modifying our behavior was effortless as making a choice to be on a diet, most of us could have changed lots of things about ourselves earlier. The simple truth is we need techniques that will aid us to bring that change about or we are setting ourselves up to be unsuccessful.

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